SAN FRANCISCO–(BUSINESS WIRE)–User testing (NYSE: USER), a leader in video-based human vision, today announced a new partnership with Continuous Product Design (CPD) pioneer Quantum Metric to help companies put the customer at the center of their activity. The combined offering will empower organizations with quantified customer-centric insights that will transform the way they design and deliver innovative digital products and experiences.
“Customer expectations have never been higher and the ability to deliver the products and experiences they demand is critical to staying competitive,” said Mona Sabet, director of corporate strategy at UserTesting. “However, organizations struggle to incorporate customer insights and learnings into agile product development processes. This collaboration enables product and digital e-commerce teams to quickly understand their customers’ experience as they continuously iterate on their offerings in this rapidly changing environment. »
“Enterprises today are tasked with innovating at the pace of their customers,” said Bryce Winkelman, chief business and strategy officer at Quantum Metric. “Our partnership with UserTesting makes it easier than ever to continuously evolve their digital experiences, helping teams put customers at the heart of everything they do. Our partner ecosystem is critical to our success and we are excited to expand our integrations with UserTesting.
Empower customer-centric product and digital experiences
The UserTesting Human Insight platform makes it easy for business and technical teams to bring human insight into the entire product development lifecycle, from needs discovery and concept design to delivery and optimization new features. They can target current or future customers within the platform, ask questions and give instructions to complete different tasks. The platform captures the experience when they share their thoughts out loud, such as when they read a problem description, browse a digital prototype, or visit a website and request a quote. The platform leverages a global network of individuals around the world to deliver video customer experience stories (CxN™) quickly, typically within a day, and often within hours. The quality, differentiated CxN format and speed of feedback completely transforms the development process and helps take the guesswork out.
The Quantum Metric platform adds additional depth to UserTesting insights with session replay technology that makes it easy for the user to identify with the customer experience. Teams can then easily quantify potential errors or opportunities to proactively optimize their digital experience. As a result, companies are able to iterate their digital products more efficiently by prioritizing projects based on customer needs and impact on the business.
Using both platforms, business and technical teams are able to bring customer insights into the development process, see the experiences of real people, and build a cross-team understanding of diverse customer perspectives. . It helps organizations innovate and accelerate product-to-market fit, reduce costly technical rework, build empathy for their customers, and accelerate decision-making, alignment, and urgency to act. .
With today’s rapidly changing digital economy, organizations need to be able to maintain their agility. Organizations need to be able to quickly identify pain points, solutions, and understand the evolutionary changes that need to be made through the web for a top-notch website. The UserTesting Human Insight platform helps companies like Extra Space Storage leverage direct customer feedback early in the process. our optimization process. Extra Space Storage’s marketing team is able to test prototypes before coding on the website, allowing more efficient use of development resources. The Quantum Metric platform enables Extra Space Storage to then gain a deeper level of technical understanding through its qualitative and quantitative tools within the platform.
“We’re able to see and understand the entire customer journey from start to finish,” said web optimization specialist Meggie Rider. “This allows us to make data-driven decisions, create a better customer experience, and ultimately increase conversion rate through analytics, while ensuring that our users’ personally identifiable information are completely and securely hidden. This helps our team identify recommendations on our user flow and strategy. Using these two platforms has advanced our entire optimization journey and generated a lot of success!”
Partnership to connect customer information for ongoing product design
As part of their partnership, UserTesting and Quantum Metric will develop programs and integrations throughout 2022 that will create a more seamless integration between the two platforms. Using continuous product design practices, onboarding will focus on providing teams with a single version of the truth that is fast, quantified, and based on the actual experience of existing and future customers. The integrations will allow companies to identify, quantify and better understand customer pain points when using the two platforms together to deliver differentiated digital products and experiences faster.
About quantum metrics
As a pioneer in continuous product design, Quantum Metric helps organizations put customers at the heart of everything they do. The Quantum Metric platform reinforces a customer-centric culture, helping business and technology teams align faster with customer needs and prioritize opportunities that will drive the most value. Today, Quantum Metric collects information from 29% of internet users worldwide, supporting globally recognized brands in retail, travel, financial services and telecommunications. In January 2021, Quantum Metric secured its place as a tech unicorn with a valuation over $1 billion and a Series B funding round of $200 million. For more information on Quantum Metric, visit quantummetric.com
About User Testing
UserTesting (NYSE: USER) has fundamentally changed the way organizations obtain insights from customers through rapid feedback and experience capture technology. The UserTesting Human Insight platform leverages our global network of real people and generates video-based customer experience stories (CXNs) so anyone in an organization can directly ask questions, hear what users are saying, see what they mean and understand what it is. really love being a customer. Unlike approaches that track user behavior and then try to infer what that behavior means, UserTesting takes the guesswork out of it and brings customer experience data to life with human insight. UserTesting has more than 2,100 clients, including more than half of the world’s 100 most valuable brands according to Forbes. UserTesting is headquartered in San Francisco, California. To learn more, visit www.usertesting.com.