UserTesting, a company specializing in video-based human vision, announced a new partnership with Continuous Product Design (CPD) provider Quantum Metric to help companies put the customer at the center of their business. The combined offering will empower organizations with quantified customer-centric insights that will transform the way they design and deliver innovative digital products and experiences.
“Customer expectations have never been higher and the ability to deliver the products and experiences they demand is critical to staying competitive. However, organizations struggle to integrate customer insights and learnings into agile product development processes. This collaboration enables product and digital e-commerce teams to quickly understand their customers’ experience as they continuously iterate on their offerings in this rapidly changing environment,” said Mona Sabet, Chief Strategy Officer of company, UserTesting.
“Organizations today are on a mission to innovate at the pace of their customers. Our partnership with UserTesting makes it easier than ever to continuously evolve their digital experiences, helping teams put customers at the heart of everything they do. Our partner ecosystem is critical to our success and we are excited to expand our integrations with UserTesting,” said Bryce Winkelman, Chief Business and Strategy Officer, Quantum Metric.
The UserTesting Human Insight platform makes it easy for business and technical teams to bring human insight into the entire product development lifecycle, from needs discovery and concept design to delivery and optimization new features. They can target current or future customers within the platform, ask questions and give instructions to complete different tasks. The platform captures the experience when they share their thoughts out loud, such as when they read a problem description, browse a digital prototype, or visit a website and request a quote. The platform leverages a global network of individuals around the world to deliver video customer experience stories (CxN) quickly, typically within a day, and often within hours. The quality, differentiated CxN format and speed of feedback completely transforms the development process and helps take the guesswork out.
The Quantum Metric platform adds additional depth to UserTesting insights with session replay technology that makes it easy for the user to identify with the customer experience. Teams can then easily quantify potential errors or opportunities to proactively optimize their digital experience. As a result, companies are able to iterate their digital products more efficiently by prioritizing projects based on customer needs and impact on the business.
Using both platforms, business and technical teams are able to bring customer insights into the development process, see the experiences of real people, and build a cross-team understanding of diverse customer perspectives. . It helps organizations innovate and accelerate product-to-market fit, reduce costly technical rework, build empathy for their customers, and accelerate decision-making, alignment, and urgency to act. .
With today’s rapidly changing digital economy, organizations need to be able to maintain their agility. Organizations need to be able to quickly identify pain points, solutions, and understand the evolutionary changes that need to be made through the web for a top-notch website. The UserTesting Human Insight platform helps companies like Extra Space Storage leverage direct customer feedback early in the process. our optimization process. Extra Space Storage’s marketing team is able to test prototypes before coding on the website, allowing more efficient use of development resources. The Quantum Metric platform enables Extra Space Storage to then gain a deeper level of technical understanding through its qualitative and quantitative tools within the platform.
“We are able to see and understand the entire customer journey, from start to finish. This allows us to make data-driven decisions, create a better customer experience, and ultimately increase conversion rate through analytics, while ensuring that our users’ personally identifiable information is fully and securely masked. This helps our team identify recommendations on our user flows and strategy. Using these two platforms has advanced our entire optimization journey and created a lot of success,” said Meggie Rider, Web Optimization Specialist.
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