COLORADO SPRINGS, Colorado., December 8, 2021 /PRNewswire/ — Quantum Metric, the pioneer of continuous product design, today announced Embedded Replay for the Qualtrics Platform, an integration of Quantum Metric session replay within the Qualtrics XM Platform.™. The new integration provides real-time understanding of customer behaviors, sentiments and intentions, tightening what is already a critical customer workflow for both companies. This allows customers to quickly discover improvements in the digital experience, reducing the time it takes to gather insights and take action.
“Businesses today need to be able to empathize with their customers,” said Bryce Winkelman, chief strategy and business officer of Quantum Metric. “Our close relationship with Qualtrics has already enabled us to deliver significant value to the businesses we support by connecting customer feedback to the cause of that feedback. With Embedded Replay, we’re going one step further, using quantified empathy to understand customer needs, the “why” behind them, and business impact all within one platform.”
Embedded Replay enables organizations to leverage Qualtrics’ experience management capabilities to understand customer feedback trends at scale and easily switch to Quantum Metric’s session replay to look at digital user experience, all without leaving the Qualtrics UI. This new dashboard view seamlessly combines experience data from Qualtrics with visual session replay data from Quantum Metric, giving businesses more valuable customer insights.
“Great experiences create competitive advantages for any organization,” said RJ Filipski, global ecosystem manager at Qualtrics. “Our integration with Quantum Metric will help businesses deliver differentiated digital experiences, which are critical to attracting and retaining loyal customers today.”
Other key features include:
- Unified view: Embedded Replay is available as a fully customizable Qualtrics Dashboard widget, with replays now viewable directly within the Qualtrics Dashboard.
- Integration without code: For existing Quantum Metric & Qualtrics users, the Embedded Replay SDK takes just a few clicks to set up before providing instant value on existing insights.
- Secure and transparent access: Token authentication and default encryption protocols ensure that no PII is exposed while eliminating the need for Qualtrics users to authenticate with Quantum Metric to view session replays.
- Replay research and anomaly detection: Use natural language text or Quantum Metric’s predefined anomaly detection in the Qualtrics dashboard widget to jump straight to key moments in the customer journey.
“Integrating Quantum Metric session replay directly into our Qualtrics dashboard is a game-changer,” said Alissa Rabat, Principal Analyst, Digital Insights at United Airlines. “Our teams are now able to save critical time and resources, deepen our understanding of customer pain points, and identify better solutions, faster.”
Darline Bui, Sr. Digital Analyst for VoC at Tapestry said, “This integration will save our team valuable time by allowing them to easily identify pain points without having to switch between Quantum Metric and Qualtrics platforms.”
“Integrating Quantum Metric into the Qualtrics platform makes it easier than ever to get to the heart of our customers’ needs,” said Den Williams, Head of Digital Optimization at Brittany Ferries. “We’re able to not only see our customers’ frustrations, but quickly understand why they’re happening in the first place.”
Qualtrics Embedded Replay is available to existing Qualtrics users through Qualtrics Marketplace. Learn more about this first-of-its-kind integration at Quantum Metric Quantum LEAP’s annual conference February 7-9. Visit www.quantumleapcon.com for more information and to register.
About quantum metrics
As a pioneer in continuous product design, Quantum Metric helps organizations put customers at the heart of everything they do. The Quantum Metric platform reinforces a customer-centric culture, using quantified empathy to align sales and technical teams to effectively prioritize customer needs based on business impact. Today, Quantum Metric collects information from 20% of internet users worldwide, supporting nationally recognized brands in e-commerce and retail, travel, financial services and telecommunications. In January 2021, Quantum Metric secured its spot as the top tech unicorn of the year with an above $1 billion valuation and a $200 million Series B funding round. For more information about Quantum Metric, visit www.quantummetric.com.
SOURCE Quantum Metrics