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New equity measure launched to assess digital access and literacy of plan members

“Digital Landscape helps payers and other organizations understand and overcome the barriers to the success of any new or existing technology initiative… They need to know what’s going to work,” says Trenor Williams, CEO and co-founder of Sociallyetermined.

Sociallyetermined, the Washington, DC-based technology company that measures the impacts of social determinants of health (SDOH), has developed Digital Landscape, a new metric to assess digital equity as an SDOH component. Using Digital Landscape, organizations can assess equity “within a population or community and the impact it has on health outcomes and business performance”. The metric is part of Sociallyetermined’s SocialScape analytics platform that helps organizations design, implement, and measure targeted community health initiatives.

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The multiple components of Digital Landscape are designed to assess whether members can access, afford, and use the technology solutions in which payers and other stakeholders invest so heavily. “Digital Landscape gives payers the visibility that will be critical to understanding digital equity among their members as reliance on technology increases,” said Trenor Williams, CEO and Co-Founder of Sociallyetermined.

Socially determined reports that “[t]The digital landscape metric is unique in its ability to provide advanced and comprehensive analysis of factors related to [digital equity],… And how they all intersect. ”These factors include:

  • Access – Availability of broadband plus possession of a computer / smartphone and public Internet access.
  • Affordability – Internet access costs, individually and according to the overall household budget.
  • Literacy – An individual’s understanding and technological skills.

These factors can be measured at a very granular level. “The Digital Landscape Risk Measure assesses the intersection of accessibility, affordability and digital literacy at a resolution of 200 meters in every community in the United States,” says Williams. “This helps ensure that payers and other organizations fully understand and can overcome the barriers to the success of any new or existing technology initiative… It is critical to be as specific and specific as possible as we live in a world with resources. limited. Payers and other organizations need to know what is going to work.

In addition to the digital landscape, Sociallyetermined’s SocialScape platform includes a range of SDOH data and proprietary risk scores related to food, housing, transportation and economic security as well as life literacy. health. The company cites the increase and continued use of COVID-19-induced telehealth as a factor to “elevate digital equity as a major influencer of payers and providers business performance, and well-being general of communities and populations ”.

Laura Beerman is a contributing writer for HealthLeaders.