Comscore partners with Standard Media Index to offer what they call “the industry’s first advanced eCPM measurement for linear TV advertising.”
The eCPM metric combines census-based pricing data from SMI with census-based visualization data from Comscore to create estimated CPM-based pricing metrics for a more effective inventory and investment strategy across all the media. The solution is available through the Comscore eCPM module hosted on the HiveMensio platform.
David Algranati, Chief Product Officer, Comscore, said, “We are thrilled to partner with SMI to accelerate transparency in ad spend metrics associated with every quarter-hour of television viewing across the most comprehensive set of TV channels.” advanced hearings. As consumer viewing behavior continues to rapidly evolve, unified eCPM measurement will provide both buyers and sellers with a better understanding of the competitive marketplace.
Ben Tatta, President of SMI, said: “As the industry moves to a more impression-based currency, it is critical that buyers and sellers have comprehensive and accurate CPM-based pricing metrics for TV. linear across all publishers, day slots, programs and target audiences.
“This new eCPM solution goes well beyond age and gender to deliver effective linear TV pricing to over 100 advanced audiences. This data can be used for multi-screen planning, audience-based targeting and advanced measurement with the ability to compare linear TV pricing on an apple-to-apple basis with digital, CTV and OTT.