Compassion is focused on continued site optimization to better support growing donor reach
COLORADO SPRINGS, Colorado., April 28, 2022 /PRNewswire/ — Quantum Metricsthe pioneer of continuous product design (CPD), has expanded its partnership with International Compassion, one of the largest nonprofits in the United States and a global leader in child development, to make it easier for donors to contribute to the organization with cryptocurrency. By empowering Compassion to monitor, understand, and quantify donor behavior, Quantum Metric supported designing a more intuitive checkout page for every visitor. In the first two months of their collaboration, Quantum Metric helped improve crypto donation adoption and reduce bounce rates for Compassion’s crypto page 36% on web and 50% on mobile.
“We have introduced cryptocurrency donations to extend our reach to potential supporters and allow them to contribute in the way they prefer,” said Yaro Hetman, senior director of innovation for individual supporters at Compassion. “By partnering with Quantum Metric, we’re able to better understand how customers are interacting with the new page, where they may be stuck or frustrated, and what kind of experience will turn them into long-term supporters.”
Today more 295 million people worldwide own and use cryptocurrency and adoption is expected to reach 1 billion by the end of 2022. With the introduction of cryptocurrency options as an alternative way to donate, Compassion is creating new opportunities for potential supporters and allows them to contribute in any way they wish.
Working with Compassion since 2018, the Quantum Metric team has focused on optimizing the donor journey to make it easier for donors to understand where and how they can help lift children out of poverty. The two organizations expanded their collaboration, analyzing and interpreting site engagement to identify opportunities for optimizing UX design and functionality. Using Quantum Metric interactions and heatmap technology, Compassion is able to regularly monitor how donors interact with the site and test potential redesigns to optimize the experience.
“Cryptocurrency is a great example of how digital continues to transform the way consumers interact with brands every day,” said Mario Ciabarra, CEO of Quantum Metric. “As adoption grows, it’s critical that brands make the right investments to continuously analyze and evolve their crypto payment experiences based on customer needs. Digitally-minded organizations, like Compassion, understand that. We feel privileged to partner with the organization and continue to support their mission to help children around the world.
Over the coming year, Compassion and Quantum Metric will expand their crypto work to personalize marketing campaigns to reach current, past or potential donors. Quantum Metric will also support testing and functionality for new payment sites, especially as crypto donor traffic grows. For more information on Compassion International’s crypto offering, visit: compassion.com/donate/cryptocurrency.htm.
About quantum metrics
As a pioneer in continuous product design, Quantum Metric helps organizations put customers at the heart of everything they do. The Quantum Metric platform reinforces a customer-centric culture, using quantified empathy to align sales and technical teams to effectively prioritize customer needs based on business impact. Today, Quantum Metric collects information from 20% of internet users worldwide, supporting nationally recognized brands in e-commerce and retail, travel, financial services and telecommunications. In January 2021, Quantum Metric secured its spot as the top tech unicorn of the year with an above $1 billion valuation and a $200 million Series B funding round. For more information on Quantum Metric, visit quantummetric.com.
About Compassion International
International Compassion is a Christian child development organization working to free children from poverty in the name of Jesus. Founded in 1952, Compassion partners with more than 8,500 local churches in 27 program countries to provide spiritual, economic, social and physical care to more than two million babies, children and young adults in poverty. . Ranked #10 in Forbes’ list of America’s Top Charities of 2021, Compassion is a founding member of the Evangelical Council for Financial Accountability and an accredited charity with the Better Business Bureau’s Wise Giving Alliance. For more information, visit compassion.com or follow us on Facebook, instagramand Twitter.
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SOURCE Quantum Metrics