Metric sales

Amazon updates success metric for selling partners

Amazon makes it easier for third-party sellers on its site to track their account performance.

The online retail giant is rolling out a revamped version of its Account Health Assessment, designed to help its 2 million third-party sellers adhere to Amazon policies and maintain positive account activity. The new Account Health Rating provides sellers with an overall health status of their account, including whether the numerical value makes their account “healthy”, “at risk” or “unhealthy”.

Based on seller feedback, the Account Status Rating upgrade includes the following new features:

  • Rather than a list of policy violations that could lead to their account being suspended, sellers demanded to understand where they stand overall. The new account health rating provides this holistic measure and will be the determining factor for account suspension based on accumulated policy violations.
  • If any outstanding policy violations are negatively impacting the account’s health rating, a seller will be able to see the severity level of each violation. The seller can then prioritize the most important issues first.
  • A team of dedicated account health specialists can assist sellers by phone or email.

Amazon will begin rolling out the new version of the Account Health Rating in August 2022 to sellers in its stores in the United States and Canada, and to sellers in its other stores globally in 2023.

Amazon actively assists third-party retailers (mostly small and medium-sized businesses) to sell on its Amazon Marketplace e-commerce platform with at least 150 tools and services, and regularly adds new offerings.

Third-party sellers are becoming an increasingly important part of Amazon’s business. According to the company, its recent Prime Day 2022 event, which broke records with nearly $12 billion of total sales during the July 12-13 period, was also the largest Prime Day event ever for Amazon’s third-party seller partners.

Amazon said sales growth from its business partners outpaced growth from its own retail business, with Prime Day shoppers spending more than $3 billion on more than 100 million small business items.

“We are excited to help sellers better understand exactly where their account health is, prioritize potential issues, and ensure their account status remains healthy so they can focus on selling. incredible products and growing their business,” said Dharmesh Mehta, Vice President, Worldwide. sell services from partners, Amazon, in a company blog post. This is one of many new offerings we’re rolling out to improve the overall seller experience. »