Metric analysis

airasia Super App creates even more people-centric experiences with Quantum Metric partnership

LONDON, May 17, 2022 /PRNewswire/ — Airasia Super App, ASEAN’s fastest growing digital travel and lifestyle platform, is partnering with Quantum Metric to help create the best possible customer experiences across its web and of application. Airasia Super App will use the Quantum Metric platform across its entire digital product line, drawing inspiration from customer behavior to guide and help prioritize product development.

Quantum Metric, the pioneer of continuous product design, has been recruited to provide super app airasia with the scalability to handle its growing business. It was chosen based on its ability to run on the native app as well as the web, the breadth of its functionality, and the possibility of being used across multiple business units within the company.

pablo sanzChief Technology Officer at airasia Super App, commented: “We have evolved far beyond our original function of being just an airline and selling our own flights online, but our fundamental vision in as long as the super app platform now remains the same; “putting people at the heart of everything we do”. Our business now has much of its core proposition firmly based on digital services, much of it operated from the awesome airasia app. The combination of a strong focus on people with app development meant we needed a suitable partner with the same mindset, and we’re delighted to do that with Quantum Metric.”

The Quantum Metric platform tracks the experience and journey of customers on the airasia Super app and its website, without capturing any personally identifiable data (PII). It is linked to Google Big Query data and provides detailed analysis of behavior patterns across airasia’s various channels. This way, Quantum Metric can highlight where customer experience improvements can be made, as well as highlight any errors that occur in real time for proactive remediation. Quantum Metric can also give potential financial value to each improvement or fix, based solely on how customers want to behave, helping to prioritize each element of iterative development.

Alex ThompsonVice President of Quantum Metric, said: “In recent years, airasia has become a revolutionary company. Many airlines have expanded purchasing options to include accessories, car rentals, and more. The airasia super app has gone much further, integrating food delivery. , carpooling services and even personal finance in its list of available services. With such a range of offerings in one place, they need to have the right level of visibility and understand both how and why customers are using their services. That’s where we come in.”

About quantum metrics
As a pioneer in continuous product design, Quantum Metric helps organizations put customers at the heart of everything they do. The Quantum Metric platform reinforces a customer-centric culture, helping business and technology teams align faster with customer needs and prioritize opportunities that will drive the most value. Today, Quantum Metric collects information from 29% of internet users worldwide, supporting globally recognized brands in retail, travel, financial services and telecommunications. In January 2021, Quantum Metric secured its place as a tech unicorn with an above $1 billion valuation and a $200 million Series B funding round. For more information on Quantum Metric, visit

About Airasia Super App
The airasia super app is a unique travel, e-commerce and fintech platform offering consumers over 16 product and service lines through the super app as well as the website. Powered by data and technology, the airasia super app leverages its digital ecosystem of 75 million users and 40 million downloads to drive a personalized and seamless customer experience in the new digital era. Users can also engage in real-time conversations, join like-minded communities, play games, and more. From travel needs to everyday essentials, there’s always something for everyone on the awesome airasia app.

Download the super airasia app via Apple App Store or Google Play Store.


SOURCE Quantum Metrics