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New Quantum Metric Data Reveals Majority of Americans Are Investing More Emotionally in Holiday Season 2021, Boosting Expected Ecommerce Spending

COLORADO SPRINGS, Colo., July 21, 2021 / PRNewswire / – Despite the lifting of COVID-19 restrictions across the country, e-commerce will remain the primary means for Americans to complete their vacation shopping this year. That’s according to a new 2021 vacation buying behavior survey of Quantum metric, the pioneer in continuous product design (CPD) that helps organizations create better digital products faster. The results show that the majority of Americans (81%) made more than 50% of their Holiday 2020 purchases online and plan to purchase the same amount, if not more, of their gifts online this year.

Capture customer information through $ 77 billion of retail e-commerce transactions, the Quantum Metric platform saw a 16% increase in quarterly online sales for the first half of 2021. The company expects a further increase in online holiday sales similar to that seen in November and December 2020. To corroborate these results, the company surveyed 2,000 US consumers aged 18 and over about their holiday shopping behavior and motivations.

With many families unable to celebrate the holidays together in 2020, two in three consumers (64%) expect the coming season to be more meaningful than in previous years, making Americans 56% more likely to be ‘Emotionally invest in the 2021 holidays. The added pressure will lead nearly two in three (62%) to spend more than before the pandemic, as the majority (54%) seek gifts that represent a personal connection to the recipient. These emotional expenses drive up the expected budgets of consumers, with one in three (30%) expecting them to spend up to $ 1,000 during the holidays, while another in four (23%) say they will spend up to $ 2,000.

“Our results show that the surge in e-commerce holiday sales in 2020 was not just the result of the pandemic, it signified a major shift in buying behavior that will continue into the coming season,” said Mario ciabarra, CEO of Quantum Metric. “With strong emotions, retailers must create personalized and intuitive digital experiences, allowing consumers to focus less on how they shop and more on finding the best gift for friends and family. Using methodologies, such as continuous product design, to collect, identify and quantify customer information in real time are essential to create these meaningful moments. ”

Additional survey results include:

  • Consumers shop distractedly – Consumers will take an informal approach to holiday shopping, with three in four (72%) choosing to look for freebies at work, watching TV or doing other chores. Even with their focus divided, nearly two in five (37 percent) will take less than a day to make holiday gift decisions.
  • Retailers shouldn’t bet everything on Black Friday – Despite the buzz, one in three (36%) will not shop on major sales days like Black Friday or Cyber ​​Monday. In fact, half of consumers (50%) plan to start shopping for Christmas gifts well before Black Friday. While two in three (66%) avoid major vacations due to out-of-stock issues and potential mistakes in their online shopping experience, one in four (76%) say they just prefer to do their shopping. purchases more sporadically.
  • Millennials are personal buyers; Gen Z focuses on convenience – Millennials (25-44) are the most likely to buy gifts with a personal tie (58%), with almost one in three (29%) taking a week to make a purchase. Meanwhile, Gen Z shoppers (18-24) focus on convenience, with one in three (29%) preferring to use holiday gift guides and one in four (23%) taking less than one. time to make a decision on a gift.

For more information on Quantum Metric’s latest investigation, visit: quantummetric.com/blog/2021-holiday-shopping-survey/

Survey methodology
Quantum Metric’s 2021 Vacation Survey surveyed 2,000 U.S. consumers over the age of 18. Using a third-party mobile survey platform, the survey was commissioned in June 2021.

About quantum metrics
Quantum Metric helps organizations create better digital products faster. Our Continuous product design The platform gives sales and technical teams a single version of the truth that is automatically quantified and based on what matters most: your customer’s perspective. The result: Teams are aligned, learn faster, and publish with confidence. In January 2021, Quantum Metric secured its place as the first tech unicorn of the year with a $ 1 billion evaluation and a $ 200 million Series B roundtable. In 2020, Quantum Metric was ranked 124 in the Inc 5000, a list of America’s fastest growing private companies. For more information on quantum metrics, visit www.quantummetric.com

SOURCE Quantum Metric