Metric analysis

Netflix Announces Top 10 Lists Based On New Audience Measurement | News

Netflix launched the top 10 lists of its most popular movies and shows around the world based on its new metric metric of hours viewed.

As of today (November 16) the metric on Hey10.netflix replaces the previous metric of the streamer which recorded the number of accounts that watched at least two minutes of content in their first 28 days on the platform.

This system has often been criticized for failing to reveal a meaningful image of the audience, selecting highlights and failing to report who watched the broadcasts in their entirety.

The new metric does not address the latter element, meaning times viewed may include repeated views of the same scene without the member reaching the end of a movie or show.

However, the vice president of content strategy, planning and platform analytics, Pablo Perez De Rosso, said in a note released to press on Tuesday that engagement measured by hours viewed was “a strong indicator of a title’s popularity, as well as overall member satisfaction, which is important for retention in subscription services.”

As of Tuesday, Netflix began releasing its top 10 listings based on hours viewed Monday through Sunday of the previous week for both original and licensed titles. The four lists will include the world’s 10 best films and TVs in English, and the 10 best films and TVs in another language. Last month, Netflix announced the crash of South Korean television Squid Game had become its most popular show of all time and attracted 142 million member households in its first 28 days on the platform.

Lists will be in English and Spanish with more languages ​​to come. The weekly reports are in addition to the top 10 daily lines by country that Netflix introduced last year, which will now also be based on times viewed. The platform will update the global listings to reflect new headlines that become “clicks” within their first 28 days.

Action comedy Red Note with Dwayne Johnson, Ryan Reynolds and Gal Gadot topping the new list of the 10 best English films active Monday 8 through Sunday 14 November. It generated 148.72 million hours of viewing time after its debut on November 12. Based on those results, it ranks as Netflix’s Biggest Movie Opening Weekend.

Italian crime drama Yara on 17.95 million hours of viewing, Brazilian drama on human trafficking 7 prisoners over 9.69m and Dutch-Belgian family title the Christmas Family over 4.44m tops the list of non-English features.

Netflix will also feature the Top 10 listings for film and TV in over 90 countries (the same countries with the top 10 countries rows on Netflix), which are ranked by hours watched although they do not indicate how many hours were viewed for each title by subscribers in each country.

The streamer will round up the hours viewed to the nearest 10,000 to account for fluctuations in internet connectivity and has engaged accounting firm EY to review the metrics and will release the EY report in 2022.

Netflix has been criticized in the past for its reluctance to share audience information, even with talented producers and collaborators. It still refuses to report the box office on movies it hits theaters or reveal audience share, arguing that these are metrics used by theatrical distributors to help advertisers gauge success and not not apply to streaming.

The full list of films in English: Red Note (148.72 m), To like Hard (58.56 m), The more they fall (33.06), Army of thieves (20.56 m), Santa is back (13.78 m), 211 (7.9 m), Army of the dead (7.62 m), Who passed (7.49 m), Transformers: The Last Knight (6.92 m), and Jumanji: the next one Level (6.76 m).

The list of non-English speaking films from November 8 to 14: Yara (17.95 m), 7 prisoners (9.69 m), the Christmas Family (4.44 m), Meenakshi Sundareshwar (4.41 m), the Forget Battle (2.63 m), Stuck Together (2.61 m), lords Of Swindle (2.1 m), Fierce (1.8 m), Der Falls Collini (1.59 m), Doctor (Tamil, 1.43 m).

The top 10 countries show the most popular films around the world during the reporting week, without indicating specific viewing times in each country. Tuesday’s report, for example, said Red Note was in the top 10 of 94 countries, including the US, UK, Australia, South Korea, France, Germany, Mexico, Ecuador, Poland and Nigeria.