Metric analysis

Most Disruptive MBA Startups in 2021: Metric, Harvard Business School

Industry: Software

Name(s) of founding student: Megan Murray

Brief description of the solution: Metric provides software to measure and manage ESG portfolio performance for private market investors. As a two-sided platform, Metric supports investors by recommending ESG KPIs, managing targets, and providing data that can be used for LP reporting and portfolio management. For portfolio companies, Metric streamlines data collection, shares ESG performance analysis and benchmarks, and suggests improvement strategies.

Funding Dollars: Metric has been seeded to date and we are currently raising our first seed round with a goal of $1 million.

What led you to start this adventure? Growing up in a deindustrialized southern suburb of Chicago, I saw that systemic issues are multifaceted and don’t resolve themselves. I thought government would be the easiest solution, but a degree in politics from Georgetown and internships in DC showed me that the public sector doesn’t have the speed or the scale to fight the government on its own. climate change or socio-economic inequalities.

Metric harnesses the power of capital markets to tackle big challenges by providing more transparency on ESG-related risks and opportunities. We unleash the data set required to align sustainability, equity and profitability in the private sector.

What has been your biggest achievement so far with Venture? Our first pilots with startups have been a source of pride for our team. We’re excited about the potential of the ESG dataset to create impact, but business leaders and investors are the leaders making the decision to adopt more environmentally and socially responsible practices at the global level. within their businesses. Seeing how the founders reacted to their ESG performance data and incorporated that understanding into operating and hiring decisions has been hugely rewarding. Transparency is the first step to meaningful action.

How did your MBA program help you move this startup forward? HBS has been an incredible accelerator and network for Metric. Many thought leaders in the ESG and impact space (such as George Serafeim, Shawn Cole, and Vikram Gandhi) are generous teachers of their time, feedback, and networks. However, I was very surprised by the proactive support of my classmates. The idea of ​​prioritizing private market investors as our beachhead market came from classmates who worked in venture capital and private equity and saw the need for Metric’s solution. Even after graduation, the HBS network functioned as 900 pairs of eyes and ears pointing out relevant articles, opportunities, and clients for Metric.

Which founder or entrepreneur inspired you to start your own entrepreneurial journey? How has it turned out to be motivating for you? By starting his own law firm, my father demonstrated how hard work and courage can create a business that better serves clients and provides exciting opportunities for employees. My brother and I watched him spend long hours not only building something new, but also taking other people with him. Law is known for its extremely long hours and long climb to a partner, but my father was able to create an office that was cohesive like a family and gave young practitioners a real opportunity for impact and success. His dedication to his team reinforced the lesson that leaders need to heed and invest in their people, especially when they’ve taken the risk of joining something new with you.

Which MBA class was the most valuable in building your startup and what was the biggest lesson you learned from it? The Entrepreneurial Manager (TEM) was the most fundamental course for our startup building. A required first-year course, TEM provides the fundamentals of starting a business – from founder dynamics to fundraising. My section teacher, Stig Leschly, is himself an entrepreneur and just an incredibly motivating leader. What I take away the most from Stig is that the problems worth solving today (climate change, inequality, etc.) require visionaries and people who are different than yesterday’s founders. The world needs leaders who are more empathetic, collaborative, and fundamentally inflamed by the problem they are solving.

Which professor has made a significant contribution to your projects and why?
Christina Wallace has been an irreplaceable thought partner, mentor and advocate. She teaches entrepreneurial marketing, and the course drives home that even the most feature-rich product isn’t going to sell in the first place. We were able to build Metric’s go-to-market strategy as a final project. Beyond the course content, Christina continued to be a trusted mentor. I respect and appreciate her guidance on my toughest professional and personal issues, as she has experienced many of them herself as a founder.

What is your long-term goal with your startup? At scale, Metric provides the horizontal layer of technology infrastructure for managing ESG data. By enabling private and public companies to organize, understand and disclose their ESG performance data, we are helping to create a more sustainable and equitable world. Unlocking this dataset enables investors to allocate capital efficiently, consumers to make values-aligned purchasing decisions, and companies to access new markets for ESG solutions. Metric enables capitalism to deliver on its promise to create shared prosperity and long-term value.

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