Interact, a pioneering new AdTech platform that provides immersive in-game advertising solutions for brands, announced that its innovative new technology has raised awareness of the “Clean Water Pledge” by the charity: Water. The display campaign generated hundreds of thousands of impressions, including one in four [27.5%] users tapping on the in-game interactive display panels.
The success of this partnership marks a good start to the year for Interact. Launched in December 2021 by leading video game publisher Playstack, Interact is a new form of advertising technology. Interact seamlessly places brands in games in a non-disruptive way, integrating them into the game. Its unique approach makes in-game brand engagement easy, accessible and relevant for developers, brands and players.
Interact prides itself on delivering non-intrusive ads that encourage engagement without disrupting gameplay in any way. Backed by years of gaming industry knowledge and experience, Interact’s SDK easily integrates into games, using simple tools to deliver advertising solutions. The expert team works with the biggest brands, creating bespoke ads with multiple touchpoints that work for developers, gamers and brands.
The perfect partnership for Idle Aquarium and Idle Sea Park, the charity: interactive water displays seamlessly integrated with mobile play in locations just like they would be seen in real life – like next to exhibits. Over the course of 15 days, the billboards were watched for over 180 hours, with an impressive 27.5% of viewers tapping for more.
Peter Griffin, Head of Brand Partnerships at Interact, said: “At Interact, we’re really passionate about creating campaigns that really bring brands into the game – adding to the players’ in-game experience rather than We strive to find the right brand partnerships and ensure that our ads make sense, resulting in realistic in-game experiences just like you would see in the real world. collaboration with developers, making it easy for them to integrate our SDK into their games in a way that benefits everyone.
“Supporting Charity: Water to run in-game ads in Idle Aquarium and Idle Sea Park was a collaboration that made sense. It fit so well with the games and was such a relevant brand for gamers. We are really pleased with the results achieved by the campaign, especially for such a worthy cause.”
The Charity: Campaign for Water, which was launched in partnership with Walk-In Media to coincide with World Water Day [Tuesday 22 March], saw groundbreaking interactive ads running in Playstack’s Idle Aquarium and Idle Sea Park mobile games. Using new cutting-edge technology from Interact, interactive water-themed billboards were placed in the game parks, which players could then click to learn more about the charity: water and the “Clean Water Pledge”.
Ellie Scouller, Senior Brand and Communications Manager, Charity: Water, said: “It has been a great experience working with the Playstack team to test this new form of in-game advertising. innovative and engaging ways to educate more people about the water crisis and our work.
“There are currently 771 million people without access to safe drinking water, which is 1 in 10 or ten times the population of the UK. It’s a huge problem, but we know how to fix it, we just need more people to help us. Many thanks to Playstack for supporting our World Water Day campaign. We look forward to working with them more in the future!
Interact places great importance on measuring its campaigns, delivering the best possible value to its customers. Prioritizing accuracy, Interact calculates impressions based on a number of defined criteria, including viewing angle, screen real estate, and viewable time.
With Interact, the brands are really in the game.