Metric sales

The problem with the Alteryx retention metric

For any software business, retaining and growing customers is a valuable way to drive growth. Existing customers are a great source of new income at a low cost in terms of sales and marketing. The measure of the success of these efforts can be tracked in a metric called the dollar-based net expansion rate (DBNER). […]

Metric sales

Lawsuit Says Facebook Maintained Inflated Metric To Avoid Sales

A judge did not redact parts of a Facebook lawsuit that claims executives knew an advertising metric was inflated. Executives ignored workers’ requests to fix it in order to avoid a “significant” sales blow, the lawsuit said. Potential reach, the metric in question, shows advertisers a possible audience size. Loading Something is loading. Facebook executives […]